HALLMARK Mahogany social media

As the contract Social Media Designer for Hallmark, I was in charge designing, planning and Art Direction for the @HallmarkMahogany Instagram and Facebook accounts. 
Mahogany is an African American focused sub-brand of Hallmark Cards, and after the social media went dormant they brought me on as creative lead on the account.
Using insights collected from Hallmark’s Consumer Experience team and cultural trend research, I planned in-feed posts, and stories featuring a variety of content formats. I worked with a writer/editor to create the quote posts, making sure we are relevant to the brand and consumers while encouraging engagement. I directed illustrators, lettering artists, photoshoots and video shoots to create assets and finish designs to post, making sure I have a balance of product that drove consumers to the web store.

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HALLMARK CARDS INC.