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Cherry Pit Collective is a communal studio space for artists, makers, and creatives, where the work and vision of women are emphasized and celebrated. In winter of 2018 there was an opportunity for the studio to run a small retail pop up in an office space across the street. The retail space would feature product from all the makers who were a part of the collective. That’s how A Very Cherry Holiday Pop Up was born and as a member I took the lead on graphics and merchandising.
I created a logo based closely on the original Cherry Pit logo created by Travis Stewart, and created a branding solution that was bright, fun and energetic. The majority of the marketing was done online and some promo cards were printed.
The retail space was made up of a mixture of found pieces and a provided vintage table. I coordinated the set up each weekend to create an inviting and creative space and gave each makers product a moment to shine. I tried to keep the parts and pieces as neutral as possible, light wood, white and pops of color. Each weekend featured a new arrangement of products and merchandising. Throughout the store, bio cards featuring each maker were displayed to highlight the hand made quality of the items.